The Soho Hotelvs?

"The eclectic decor is bold and witty, from the Oriental lobby to the camp fuchsia boudoirs, while facilities are, as you’d expect, top-notch."

"Stylish and fashionable... with hi-tech extras."

"Entering the Soho Hotel always gets our hearts racing... Tatler called it "the most glamorous hotel in the world"." Full review

"Of their flawless six-pack of welcoming, contemporary hotels, the Soho may be even more glamorous than their best-known Covent Garden Hotel."

"At this redbrick, loftlike getaway, public rooms are boldly designed with bright colors and big artworks, while the large bedrooms are calmer." Full review

"One of London’s hippest hotels, the Soho has all the hallmarks of the eclectically chic duo Tim and Kit Kemp writ large over 91 individually designed guestrooms." Full review

"You’d hardly know you were in the heart of Soho once you’re inside Firmdale’s edgiest hotel: the place is wonderfully quiet." Full review

"Firmdale Hotels’ venture combines the light and space of a warehouse-style building with its signature modern English style."

"On a quiet, unassuming mews in the heart of Soho, four blocks south of Oxford Street, half a kilometer southwest of the Tottenham Court tube station, this is one of the most chic luxury hotels." Full review

"This has been called the most glamorous hotel in the world --- a title that proves rather hard to dispute."