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The Soho HotelvsThe Zetter Hotel

Both properties are endorsed by professional travelers. On balance, The Zetter Hotel scores marginally higher than The Soho Hotel. The Zetter Hotel has a TripExpert Score of 88 with praise from 13 reviewers including Gayot, Concierge and Condé Nast Traveler.

The Soho Hotel
8/10
4 Richmond Mews, London W1D 3DH
From $401/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Restaurant
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Rough Guide Rough Guide
"The eclectic decor is bold and witty, from the Oriental lobby to the camp fuchsia boudoirs, while facilities are, as you’d expect, top-notch."
Michelin Guide Michelin Guide
"Stylish and fashionable... with hi-tech extras."
Frommer's Frommer's
"Entering the Soho Hotel always gets our hearts racing... Tatler called it "the most glamorous hotel in the world"." Full review
Concierge Concierge
"Of their flawless six-pack of welcoming, contemporary hotels, the Soho may be even more glamorous than their best-known Covent Garden Hotel."
Fodor's Fodor's
"At this redbrick, loftlike getaway, public rooms are boldly designed with bright colors and big artworks, while the large bedrooms are calmer." Full review
Lonely Planet Lonely Planet
"One of London’s hippest hotels, the Soho has all the hallmarks of the eclectically chic duo Tim and Kit Kemp writ large over 91 individually designed guestrooms." Full review
Time Out Time Out
"You’d hardly know you were in the heart of Soho once you’re inside Firmdale’s edgiest hotel: the place is wonderfully quiet." Full review
DK Eyewitness DK Eyewitness
"Firmdale Hotels’ venture combines the light and space of a warehouse-style building with its signature modern English style."
Star Service Star Service
"On a quiet, unassuming mews in the heart of Soho, four blocks south of Oxford Street, half a kilometer southwest of the Tottenham Court tube station, this is one of the most chic luxury hotels." Full review
Gayot Gayot
"This has been called the most glamorous hotel in the world --- a title that proves rather hard to dispute."
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The Zetter Hotel
8/10
86-88 Clerkenwell Road, London EC1M 5RJ
From $118/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Restaurant
show all amenities
Rough Guide Rough Guide
"A fixture on Clerkenwell’s laidback hipster scene. Rooms are simple but bold, with colourful panache and lots of eco touches."
Michelin Guide Michelin Guide
"A trendy and discreet converted 19C warehouse with well-equipped bedrooms that come with pleasant touches, such as Penguin paperbacks."
Frommer's Frommer's
"It was only a matter of time before a hotel blended the edgy Shoreditch scene with the creature comforts demanded by City types." Full review
i
Ask for a room at the rear of the hotel -- they back onto a quiet square.
Concierge Concierge
"Almost best of all, the rates are (for London) way low."
Fodor's Fodor's
"The dizzying five-story atrium, Art Deco staircase, and slick European restaurant hint at the delights to come in this converted warehouse." Full review
Lonely Planet Lonely Planet
"The Zetter comprises two quite different properties, both exemplary in their execution." Full review
Time Out Time Out
"Zetter is a fun, laid-back, modern hotel with some interesting design notes." Full review
DK Eyewitness DK Eyewitness
"In an area known for its loft apartments, this is a loft hotel in a 19th-century warehouse."
Condé Nast Traveler Condé Nast Traveler
99.6
"This Victorian warehouse turned 59-room hotel on London’s heavily trafficked Clerkenwell Road is missing nary a detail of what constitutes a cutting-edge big-city boutique hotel." Full review
Gayot Gayot
"This Clerkenwell lodging goes for ultrahip with its Champagne-and-camera-stocked vending machine, hot water bottles, second hand books and Scandinavian/industrial style."
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