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The Ampersand HotelvsThe Soho Hotel

Both hotels are recommended by professionals. On balance, The Soho Hotel scores slightly better than The Ampersand Hotel. The Soho Hotel is ranked #17 in London with positive reviews from 16 publications such as Travel + Leisure, Lonely Planet and Condé Nast Traveler.

The Ampersand Hotel
8/10
10 Harrington Road, London SW7 3ER
From $285/night
  • Pet Friendly
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
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Star Service Star Service
"The hotel follows a scientific beat in its design ethos, incorporating themes from botany, astronomy and music that are reflective of the numerous museums in this part of town." Full review
Gayot Gayot
"At the Ampersand Hotel, guests will find 111 thoughtfully decorated boutique rooms and suites in several varieties and styles."
Zagat Zagat
"The eclectic decor in this modern Kensington boutique hotel melds luxury with eccentric chic, with room themes inspired by local landmarks such as the Natural History Museum."
Fodor's Fodor's
"A sense of style emanates from every surface of this sumptuous hotel in the heart of Kensington." Full review
Lonely Planet Lonely Planet
"Housed in the old Norfolk Hotel building, a light, fresh and bubbly feel fills the new Ampersand." Full review
Oyster Oyster
Luxury
"The Ampersand Hotel is a five-pearl, 111-room Central London hotel with elegant and whimsical decor and an astounding attention to detail." Full review
Condé Nast Traveler Condé Nast Traveler
82.7
"A meticulously renovated 111-room, five-story Edwardian town house hotel (formerly the Grosvenor Kensington) close to the South Kensington tube station." Full review
Mr & Mrs Smith Mr & Mrs Smith
"The Ampersand Hotel draws on its South Ken locale: bird sketches that could have flown from the Natural History Museum, and musical motifs that riff on the Royal Albert Hall." Full review
Time Out Time Out
"The plush and tastefully decorated rooms are pretty smooth alright, with even slicker amenities that range from L’Occitane toiletries to an excellent en suite bathroom. " Full review
Frommer's Frommer's
"In August of 2012, this grand hotel from 1888 was given a makeover that’s both sassy and reverently British, and now it’s got its cool back for the first time since Victoria." Full review
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The Soho Hotel
8/10
4 Richmond Mews, London W1D 3DH
From $401/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Restaurant
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Rough Guide Rough Guide
"The eclectic decor is bold and witty, from the Oriental lobby to the camp fuchsia boudoirs, while facilities are, as you’d expect, top-notch."
Michelin Guide Michelin Guide
"Stylish and fashionable... with hi-tech extras."
Frommer's Frommer's
"Entering the Soho Hotel always gets our hearts racing... Tatler called it "the most glamorous hotel in the world"." Full review
Concierge Concierge
"Of their flawless six-pack of welcoming, contemporary hotels, the Soho may be even more glamorous than their best-known Covent Garden Hotel."
Fodor's Fodor's
"At this redbrick, loftlike getaway, public rooms are boldly designed with bright colors and big artworks, while the large bedrooms are calmer." Full review
Lonely Planet Lonely Planet
"One of London’s hippest hotels, the Soho has all the hallmarks of the eclectically chic duo Tim and Kit Kemp writ large over 91 individually designed guestrooms." Full review
Time Out Time Out
"You’d hardly know you were in the heart of Soho once you’re inside Firmdale’s edgiest hotel: the place is wonderfully quiet." Full review
DK Eyewitness DK Eyewitness
"Firmdale Hotels’ venture combines the light and space of a warehouse-style building with its signature modern English style."
Star Service Star Service
"On a quiet, unassuming mews in the heart of Soho, four blocks south of Oxford Street, half a kilometer southwest of the Tottenham Court tube station, this is one of the most chic luxury hotels." Full review
Gayot Gayot
"This has been called the most glamorous hotel in the world --- a title that proves rather hard to dispute."
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