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The Soho HotelvsThe Zetter Townhouse Clerkenwell

Both properties are recommended by expert reviewers. On balance, The Soho Hotel is preferred by most writers compared to The Zetter Townhouse Clerkenwell. The Soho Hotel comes in at #17 in London with endorsements from 16 publications such as Time Out, Star Service and Michelin Guide.

The Soho Hotel
8/10
4 Richmond Mews, London W1D 3DH
From $401/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Restaurant
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Rough Guide Rough Guide
"The eclectic decor is bold and witty, from the Oriental lobby to the camp fuchsia boudoirs, while facilities are, as you’d expect, top-notch."
Michelin Guide Michelin Guide
"Stylish and fashionable... with hi-tech extras."
Frommer's Frommer's
"Entering the Soho Hotel always gets our hearts racing... Tatler called it "the most glamorous hotel in the world"." Full review
Concierge Concierge
"Of their flawless six-pack of welcoming, contemporary hotels, the Soho may be even more glamorous than their best-known Covent Garden Hotel."
Fodor's Fodor's
"At this redbrick, loftlike getaway, public rooms are boldly designed with bright colors and big artworks, while the large bedrooms are calmer." Full review
Lonely Planet Lonely Planet
"One of London’s hippest hotels, the Soho has all the hallmarks of the eclectically chic duo Tim and Kit Kemp writ large over 91 individually designed guestrooms." Full review
Time Out Time Out
"You’d hardly know you were in the heart of Soho once you’re inside Firmdale’s edgiest hotel: the place is wonderfully quiet." Full review
DK Eyewitness DK Eyewitness
"Firmdale Hotels’ venture combines the light and space of a warehouse-style building with its signature modern English style."
Star Service Star Service
"On a quiet, unassuming mews in the heart of Soho, four blocks south of Oxford Street, half a kilometer southwest of the Tottenham Court tube station, this is one of the most chic luxury hotels." Full review
Gayot Gayot
"This has been called the most glamorous hotel in the world --- a title that proves rather hard to dispute."
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The Zetter Townhouse Clerkenwell
8/10
49-50 St John's Square, London, England
From $264/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Multilingual
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Insight Guides Insight Guides
"A 13-bedroom Georgian townhouse hotel in Clerkenwell, with a cool cocktail lounge. Rooms range in size from “crash pad” to a large suite. Contemporary style and comfort."
Gayot Gayot
"Long-awaited from the owners of The Zetter Hotel, this quirky old house in leafy Clerkenwell is just over the road from the mother ship and exceeds all expectations."
Afar Magazine Afar Magazine
"In many ways, the Zetter Townhouse is the quintessential British hotel: quiet and unobtrusive from the outside, playful and witty within." Full review
Condé Nast Traveler Condé Nast Traveler
"A quirky 13-room bolt-hole comprising two Georgian town houses on a cobblestone square in Clerkenwell." Full review
Lonely Planet Lonely Planet
Top choice
"The 13 rooms are uniquely decorated in period style, but with witty touches such as headboards made from reclaimed fairground carousels." Full review
The Telegraph The Telegraph
8.0
"The Zetter Townhouse is a snug boutique hotel in Clerkenwell." Full review
Mr & Mrs Smith Mr & Mrs Smith
"A laid-back luxury hotel, with dramatic shabby-chic decor by designer Russell Sage and a cocktail bar with curious concoctions from Britain's past." Full review
Jetsetter Jetsetter
"Quirky, Victorian-inspired boutique in Clerkenwell, home to one of London’s best cocktail lounges." Full review
Oyster Oyster
Upscale
"This upscale property embraces a throwback Victoriana style with vintage furnishings, quaint works of art, and quirky curiosities at every turn." Full review
Time Out Time Out
"Upstairs, rooms are the definition of cosy, with extra blankets and hot water bottles in knitted covers on the Egyptian cotton sheets of four-poster beds." Full review
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