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40 WinksvsThe Soho Hotel

40 Winks and The Soho Hotel are both endorsed by those who travel for a living. Overall, The Soho Hotel is the choice of most professionals compared to 40 Winks. The Soho Hotel is ranked #33 in London with positive reviews from 16 publications including Star Service, Not For Tourists and Time Out.

40 Winks
7/10
109 Mile End Road, Stepney Green, London E1 4UJ
From $0/night
  • Free Internet
  • Bicycle rental
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Rough Guide Rough Guide
Star
"Witty, theatrical and achingly beautiful, it offers all the wow factor of a magazine lifestyle shoot, but with real creature comforts."
i
It’s a shoe-free house, so make sure your socks are clean.
Frommer's Frommer's
"If you want your stay to feel like a piece of period drama, we have the hotel for you... A romantic, eclectic dressing-up box." Full review
Time Out Time Out
"Opposite a housing estate and cheap Somali diners, the family home of an interior designer has become the B&B of choice for movie stars and fashion movers." Full review
Travel + Leisure Travel + Leisure
"Dolce & Gabbana often uses the 18th-century town house turned design studio as a set for photo shoots." Full review
Zagat Zagat
"With just two guestrooms, this 1717 Queen Anne townhouse is a stylish if unconventional East London option from interior designer David Carter, its owner and resident host."
Not For Tourists Not For Tourists
"Interior designer David Carter invites you into his home."
Oyster Oyster
Mid-Range
"A whimsical mashup of decor that's equal parts Jane Austen, Lewis Carroll, and Frida Kahlo, 40 Winks is a tiny boutique property in rapidly gentrifying East London that's a flight of pure fancy." Full review
The Soho Hotel
8/10
4 Richmond Mews, London W1D 3DH
From $401/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Restaurant
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Rough Guide Rough Guide
"The eclectic decor is bold and witty, from the Oriental lobby to the camp fuchsia boudoirs, while facilities are, as you’d expect, top-notch."
Michelin Guide Michelin Guide
"Stylish and fashionable... with hi-tech extras."
Frommer's Frommer's
"Entering the Soho Hotel always gets our hearts racing... Tatler called it "the most glamorous hotel in the world"." Full review
Concierge Concierge
"Of their flawless six-pack of welcoming, contemporary hotels, the Soho may be even more glamorous than their best-known Covent Garden Hotel."
Fodor's Fodor's
"At this redbrick, loftlike getaway, public rooms are boldly designed with bright colors and big artworks, while the large bedrooms are calmer." Full review
Lonely Planet Lonely Planet
"One of London’s hippest hotels, the Soho has all the hallmarks of the eclectically chic duo Tim and Kit Kemp writ large over 91 individually designed guestrooms." Full review
Time Out Time Out
"You’d hardly know you were in the heart of Soho once you’re inside Firmdale’s edgiest hotel: the place is wonderfully quiet." Full review
DK Eyewitness DK Eyewitness
"Firmdale Hotels’ venture combines the light and space of a warehouse-style building with its signature modern English style."
Star Service Star Service
"On a quiet, unassuming mews in the heart of Soho, four blocks south of Oxford Street, half a kilometer southwest of the Tottenham Court tube station, this is one of the most chic luxury hotels." Full review
Gayot Gayot
"This has been called the most glamorous hotel in the world --- a title that proves rather hard to dispute."
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