The Hoxton, Shoreditchvs?

"A fittingly happening spot in this über-hip neighbourhood, with modern but warm public spaces – all exposed brick and burnished metal – and comfy boutique rooms."

"For those who thrive on Hoxton's galleries, garment wholesalers, hip clubs, and swank bar-restos... this is a second home."

"This is hands down the best hotel deal in London." Full review

"Famous for its low rates (including some publicity-garnering £1-a-night rooms), the Hoxton deserves credit for many other things." Full review

"Hoxton has been one of London’s trendiest areas in the last few years, and it fittingly has the city’s hippest hotel, with small but inventively styled rooms with plenty of technology."

"Add free Wi-Fi, cheap calls to the United States, and a free breakfast bag and you’ll understand the popularity of this 205-room hotel in gritty, trendy Hoxton." Full review

"Best-known for its sudden but sporadic £1 room sales, the Hoxton Hotel is another addition to the "effortlessly" trendy spots springing up across East London."

"This no-frills hotel is known for delivering style and value to its urban travelers." Full review

"Hoxton hotel landed with a bang on London Hotel scene back in 2006 with opening rate of £1 a night."

"This stylish hotel attracts an eclectic mix of creative types, party animals and business travellers thanks to a location that’s in the middle of the Shoreditch nightlife scene."