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40 WinksvsThe Hoxton, Shoreditch
Both properties are recommended by experts. Overall, The Hoxton, Shoreditch is the choice of most professionals compared to 40 Winks. The Hoxton, Shoreditch comes in at #19 in London with approval from 14 sources including Lonely Planet, Oyster and BlackBook.
40 Winks
Rough Guide
Frommer's
Time Out
Travel + Leisure
Zagat
Not For Tourists
Oyster
109 Mile End Road, Stepney Green, London E1 4UJ
From $0/night
- Free Internet
- Bicycle rental
Star
"Witty, theatrical and achingly beautiful, it offers all the wow factor of a magazine lifestyle shoot, but with real creature comforts."
i
It’s a shoe-free house, so make sure your socks are clean.
"If you want your stay to feel like a piece of period drama, we have the hotel for you... A romantic, eclectic dressing-up box." Full review
"Opposite a housing estate and cheap Somali diners, the family home of an interior designer has become the B&B of choice for movie stars and fashion movers." Full review
"Dolce & Gabbana often uses the 18th-century town house turned design studio as a set for photo shoots." Full review
"With just two guestrooms, this 1717 Queen Anne townhouse is a stylish if unconventional East London option from interior designer David Carter, its owner and resident host."
"Interior designer David Carter invites you into his home."
Mid-Range
"A whimsical mashup of decor that's equal parts Jane Austen, Lewis Carroll, and Frida Kahlo, 40 Winks is a tiny boutique property in rapidly gentrifying East London that's a flight of pure fancy." Full review
The Hoxton, Shoreditch
Rough Guide
Concierge
Lonely Planet
Time Out
DK Eyewitness
Condé Nast Traveler
Gayot
Travel + Leisure
BlackBook
Zagat Show All Reviews
81 Great Eastern Street, London EC2A 3HU
From $178/night
- Bar/Lounge
- Free Internet
- Room Service
- Free Breakfast
- Laundry Service
- Concierge
"A fittingly happening spot in this über-hip neighbourhood, with modern but warm public spaces – all exposed brick and burnished metal – and comfy boutique rooms."
"For those who thrive on Hoxton's galleries, garment wholesalers, hip clubs, and swank bar-restos... this is a second home."
i
Avoid the high tourist months of June and July.
Top Choice
"This is hands down the best hotel deal in London." Full review
"Famous for its low rates (including some publicity-garnering £1-a-night rooms), the Hoxton deserves credit for many other things." Full review
"Hoxton has been one of London’s trendiest areas in the last few years, and it fittingly has the city’s hippest hotel, with small but inventively styled rooms with plenty of technology."
78.6
"Add free Wi-Fi, cheap calls to the United States, and a free breakfast bag and you’ll understand the popularity of this 205-room hotel in gritty, trendy Hoxton." Full review
"Best-known for its sudden but sporadic £1 room sales, the Hoxton Hotel is another addition to the "effortlessly" trendy spots springing up across East London."
"This no-frills hotel is known for delivering style and value to its urban travelers." Full review
"Hoxton hotel landed with a bang on London Hotel scene back in 2006 with opening rate of £1 a night."
"This stylish hotel attracts an eclectic mix of creative types, party animals and business travellers thanks to a location that’s in the middle of the Shoreditch nightlife scene."