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The Ampersand HotelvsThe Zetter Hotel

Both properties are recommended by travel writers. On balance, The Zetter Hotel ranks slightly better than The Ampersand Hotel. The Zetter Hotel ranks #14 in London with accolades from 13 reviewers including Concierge, Oyster and Fodor's.

The Ampersand Hotel
8/10
10 Harrington Road, London SW7 3ER
From $285/night
  • Pet Friendly
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
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Star Service Star Service
"The hotel follows a scientific beat in its design ethos, incorporating themes from botany, astronomy and music that are reflective of the numerous museums in this part of town." Full review
Gayot Gayot
"At the Ampersand Hotel, guests will find 111 thoughtfully decorated boutique rooms and suites in several varieties and styles."
Zagat Zagat
"The eclectic decor in this modern Kensington boutique hotel melds luxury with eccentric chic, with room themes inspired by local landmarks such as the Natural History Museum."
Fodor's Fodor's
"A sense of style emanates from every surface of this sumptuous hotel in the heart of Kensington." Full review
Lonely Planet Lonely Planet
"Housed in the old Norfolk Hotel building, a light, fresh and bubbly feel fills the new Ampersand." Full review
Oyster Oyster
Luxury
"The Ampersand Hotel is a five-pearl, 111-room Central London hotel with elegant and whimsical decor and an astounding attention to detail." Full review
Condé Nast Traveler Condé Nast Traveler
82.7
"A meticulously renovated 111-room, five-story Edwardian town house hotel (formerly the Grosvenor Kensington) close to the South Kensington tube station." Full review
Mr & Mrs Smith Mr & Mrs Smith
"The Ampersand Hotel draws on its South Ken locale: bird sketches that could have flown from the Natural History Museum, and musical motifs that riff on the Royal Albert Hall." Full review
Time Out Time Out
"The plush and tastefully decorated rooms are pretty smooth alright, with even slicker amenities that range from L’Occitane toiletries to an excellent en suite bathroom. " Full review
Frommer's Frommer's
"In August of 2012, this grand hotel from 1888 was given a makeover that’s both sassy and reverently British, and now it’s got its cool back for the first time since Victoria." Full review
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The Zetter Hotel
8/10
86-88 Clerkenwell Road, London EC1M 5RJ
From $118/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Restaurant
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Rough Guide Rough Guide
"A fixture on Clerkenwell’s laidback hipster scene. Rooms are simple but bold, with colourful panache and lots of eco touches."
Michelin Guide Michelin Guide
"A trendy and discreet converted 19C warehouse with well-equipped bedrooms that come with pleasant touches, such as Penguin paperbacks."
Frommer's Frommer's
"It was only a matter of time before a hotel blended the edgy Shoreditch scene with the creature comforts demanded by City types." Full review
i
Ask for a room at the rear of the hotel -- they back onto a quiet square.
Concierge Concierge
"Almost best of all, the rates are (for London) way low."
Fodor's Fodor's
"The dizzying five-story atrium, Art Deco staircase, and slick European restaurant hint at the delights to come in this converted warehouse." Full review
Lonely Planet Lonely Planet
"The Zetter comprises two quite different properties, both exemplary in their execution." Full review
Time Out Time Out
"Zetter is a fun, laid-back, modern hotel with some interesting design notes." Full review
DK Eyewitness DK Eyewitness
"In an area known for its loft apartments, this is a loft hotel in a 19th-century warehouse."
Condé Nast Traveler Condé Nast Traveler
99.6
"This Victorian warehouse turned 59-room hotel on London’s heavily trafficked Clerkenwell Road is missing nary a detail of what constitutes a cutting-edge big-city boutique hotel." Full review
Gayot Gayot
"This Clerkenwell lodging goes for ultrahip with its Champagne-and-camera-stocked vending machine, hot water bottles, second hand books and Scandinavian/industrial style."
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