"The hotel follows a scientific beat in its design ethos, incorporating themes from botany, astronomy and music that are reflective of the numerous museums in this part of town." Full review

"At the Ampersand Hotel, guests will find 111 thoughtfully decorated boutique rooms and suites in several varieties and styles."

"The eclectic decor in this modern Kensington boutique hotel melds luxury with eccentric chic, with room themes inspired by local landmarks such as the Natural History Museum."

"Housed in the old Norfolk Hotel building, a light, fresh and bubbly feel fills the new Ampersand." Full review

"The Ampersand Hotel is a five-pearl, 111-room Central London hotel with elegant and whimsical decor and an astounding attention to detail." Full review

"A meticulously renovated 111-room, five-story Edwardian town house hotel (formerly the Grosvenor Kensington) close to the South Kensington tube station." Full review

"The Ampersand Hotel draws on its South Ken locale: bird sketches that could have flown from the Natural History Museum, and musical motifs that riff on the Royal Albert Hall." Full review

"The plush and tastefully decorated rooms are pretty smooth alright, with even slicker amenities that range from L’Occitane toiletries to an excellent en suite bathroom. " Full review

"In August of 2012, this grand hotel from 1888 was given a makeover that’s both sassy and reverently British, and now it’s got its cool back for the first time since Victoria." Full review

"This quirky, imaginative affair is as child-friendly as it gets, yet manages to retain a feel of elegance for the grown-ups."