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The Ampersand HotelvsThe Goring

Both hotels are recommended by expert reviewers. Overall, The Goring ranks significantly higher than The Ampersand Hotel. The Goring is ranked #1 in London with positive reviews from 19 publications such as Condé Nast Traveler, Frommer's and Fodor's.

The Ampersand Hotel
8/10
10 Harrington Road, London SW7 3ER
From $285/night
  • Pet Friendly
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
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Star Service Star Service
"The hotel follows a scientific beat in its design ethos, incorporating themes from botany, astronomy and music that are reflective of the numerous museums in this part of town." Full review
Gayot Gayot
"At the Ampersand Hotel, guests will find 111 thoughtfully decorated boutique rooms and suites in several varieties and styles."
Zagat Zagat
"The eclectic decor in this modern Kensington boutique hotel melds luxury with eccentric chic, with room themes inspired by local landmarks such as the Natural History Museum."
Fodor's Fodor's
"A sense of style emanates from every surface of this sumptuous hotel in the heart of Kensington." Full review
Lonely Planet Lonely Planet
"Housed in the old Norfolk Hotel building, a light, fresh and bubbly feel fills the new Ampersand." Full review
Oyster Oyster
Luxury
"The Ampersand Hotel is a five-pearl, 111-room Central London hotel with elegant and whimsical decor and an astounding attention to detail." Full review
Condé Nast Traveler Condé Nast Traveler
82.7
"A meticulously renovated 111-room, five-story Edwardian town house hotel (formerly the Grosvenor Kensington) close to the South Kensington tube station." Full review
Mr & Mrs Smith Mr & Mrs Smith
"The Ampersand Hotel draws on its South Ken locale: bird sketches that could have flown from the Natural History Museum, and musical motifs that riff on the Royal Albert Hall." Full review
Time Out Time Out
"The plush and tastefully decorated rooms are pretty smooth alright, with even slicker amenities that range from L’Occitane toiletries to an excellent en suite bathroom. " Full review
Frommer's Frommer's
"In August of 2012, this grand hotel from 1888 was given a makeover that’s both sassy and reverently British, and now it’s got its cool back for the first time since Victoria." Full review
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The Goring
9/10
Beeston Place, Grosvenor Gardens, London SW1W 0JW
From $612/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Shuttle Bus
  • Laundry Service
  • Concierge
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Michelin Guide Michelin Guide
"Many of the attractive rooms overlook a peaceful garden."
Concierge Concierge
"Still run by the family that opened it in 1910, this "elegant property very much like a private English home" is adjacent to Buckingham Palace."
Fodor's Fodor's
"With Buckingham Palace just around the corner, this hotel, built in 1910 and now run by third-generation Gorings, has always been a favorite among discreet VIPs." Full review
DK Eyewitness DK Eyewitness
"It boasts special assets such as a lovely garden and London’s most sumptuous family rooms and children’s facilities."
Star Service Star Service
"While it does indeed offer guest rooms to rival most any in London in terms of quality, the real joy of a stay here is being in the tender care of wondrous people." Full review
Gayot Gayot
"Four generations of Gorings have run this hotel since it opened in 1910, and all that experience shows in the extremely high levels of personal service."
BlackBook BlackBook
"Queen mother used to pop in for afternoon tea and it's not difficult to see why with elegant... décor, wonderfully warm efficient staff and largest private hotel garden in central London."
Zagat Zagat
"This family-owned Edwardian boutique hotel in Victoria has been a magnet for monarchs and heads of state for over a century."
Forbes Travel Guide Forbes Travel Guide
5 Stars
"Still run by the family who built it, The Goring offers the height of luxury with a distinctly intimate feel." Full review
Lonely Planet Lonely Planet
"Glistening with chandeliers, dotted with trademark fluffy sheep and overseen by highly professional staff, this family-owned hotel is a supremely grand." Full review
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