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TOTEM MadridvsThe Principal Madrid

Both TOTEM Madrid and The Principal Madrid are rated very highly by professional reviewers writing for major publications. On balance, The Principal Madrid ranks slightly higher than TOTEM Madrid. The Principal Madrid comes in at 83 with approval from 11 sources like Mr & Mrs Smith, Lonely Planet and Afar Magazine.

TOTEM Madrid
8/10
Calle de Hermosilla 23, Esquina Hermosilla-Lagasca, 28006 Madrid
From $177/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Laundy Room
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Lonely Planet Lonely Planet
"If you’re here on a mission to shop in Salamanca, or you value quiet, exclusive streets away from the noise of central Madrid, this modern and subtly stylish hotel is a terrific choice." Full review
DK Eyewitness DK Eyewitness
"Located on the corner of Lagasca and Hermosilla Streets, the Hesperia Hermosilla is the best situated and one of the most reasonably priced hotels in the Salamanca district."
Jetsetter Jetsetter
"A sleek and stylish hotel set on a leafy street in central Madrid, with a welcome drink." Full review
Wallpaper Wallpaper
"Each room is dominated by large windows that overlook either broad leafy streets or the internal courtyard bar, while the black marbled bathrooms are stocked with organic and natural amenities." Full review
The Telegraph The Telegraph
9.0
"Tótem exudes discreet urban chic, following the example of the Urso, its sister hotel in Madrid." Full review
Mr & Mrs Smith Mr & Mrs Smith
"Just off upscale Jorge Juan, boutique hotel Tótem Madrid is a des res in one of the capital’s most sought-after neighbourhoods." Full review
Fodor's Fodor's
"A breath of fresh air on the Madrid hotel scene, Tótem checks all the boxes: genial service, state-of-the-art design, sought-after location, terrific food and cocktails—you name it, they’ve got it." Full review
Travel + Leisure Travel + Leisure
"Part of its novelty lies in taking the bold step of bringing plush but trendy digs to upscale Salamanca, Madrid's version of New York City's Upper East Side." Full review
Condé Nast Traveler Condé Nast Traveler
"Why did this hotel catch your attention? What's the vibe?Sandwiched between the popular Serrano and Goya shopping streets and close to Paseo de la Castellana, this newcomer has found its..." Full review
Independent Independent
"The Tótem is on the corner of two of the loveliest streets in Madrid, which just happen to be lined with upmarket boutiques"
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The Principal Madrid
8/10
C/ Marques de Valdeiglesias 1 | Esq. Gran Via, 28004 Madrid, Spain
From $244/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Restaurant
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Condé Nast Traveler Condé Nast Traveler
"Opened February 2015. Penthouse restaurant Ático serves cocktails and modern cuisine by two Michelin-starred chef Ramón Freixa." Full review
Afar Magazine Afar Magazine
"You emerge from the elevator into an unpretentious living room of sorts, a refreshing drink and panoramic views of the city’s belle epoque rooftops awaiting you." Full review
Star Service Star Service
"At the very beginning of Gran Via near Banco de Espana, this historic building was converted from a midrange hotel to one of the area's best." Full review
i
Guests can request to borrow iPads from reception.
Wallpaper Wallpaper
"The third property from Spanish hotelier Pau Guardens ticks all the boxes you’d expect from a modern abode in the Spanish capital." Full review
Oyster Oyster
Luxury
"The Principal Madrid is a luxury boutique hotel housed in a 1917 building that integrates its historic architectural details with sleek, chic interiors." Full review
Jetsetter Jetsetter
"A five-star central Madrid boutique hotel in a landmark 1920s building, with fabulous city views." Full review
The Telegraph The Telegraph
8.0
"The Principal is popular with a media and fashion crowd, as well as anyone who wants to be able to walk everywhere." Full review
goop goop
"As far as location goes, the intersection of Gran Via and Marqués de Valdeiglesias can’t be beat—the best museums, squares, parks, and shopping streets are literally steps away." Full review
i
In place of a spa there’s an intimate two-person wellness suite and sauna, just make sure to book your massage or facial ahead of time.
Travel + Leisure Travel + Leisure
"Since opening in spring 2015, the Principal Madrid has vaulted to the top of the city's social scene due to its spectacular views over some of the city’s most iconic and ebullient buildings." Full review
Mr & Mrs Smith Mr & Mrs Smith
"Wedged between the historic city centre and the hipster Salesas neighbourhood, The Principal Madrid hotel has much to please in-the-know visitors." Full review
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