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The Zetter HotelvsThe Rockwell

Both hotels are recommended by professional reviewers writing for major publications. Overall, The Zetter Hotel scores significantly higher than The Rockwell. The Zetter Hotel comes in at 91 with positive reviews from 12 reviewers such as DK Eyewitness, The Telegraph and Frommer's.

The Zetter Hotel
8/10
86-88 Clerkenwell Road, London EC1M 5RJ
From $118/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Restaurant
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Rough Guide Rough Guide
"A fixture on Clerkenwell’s laidback hipster scene. Rooms are simple but bold, with colourful panache and lots of eco touches."
Michelin Guide Michelin Guide
"A trendy and discreet converted 19C warehouse with well-equipped bedrooms that come with pleasant touches, such as Penguin paperbacks."
Frommer's Frommer's
"It was only a matter of time before a hotel blended the edgy Shoreditch scene with the creature comforts demanded by City types." Full review
i
Ask for a room at the rear of the hotel -- they back onto a quiet square.
Concierge Concierge
"Almost best of all, the rates are (for London) way low."
Fodor's Fodor's
"The dizzying five-story atrium, Art Deco staircase, and slick European restaurant hint at the delights to come in this converted warehouse." Full review
Lonely Planet Lonely Planet
"The Zetter comprises two quite different properties, both exemplary in their execution." Full review
Time Out Time Out
"Zetter is a fun, laid-back, modern hotel with some interesting design notes." Full review
DK Eyewitness DK Eyewitness
"In an area known for its loft apartments, this is a loft hotel in a 19th-century warehouse."
Condé Nast Traveler Condé Nast Traveler
99.6
"This Victorian warehouse turned 59-room hotel on London’s heavily trafficked Clerkenwell Road is missing nary a detail of what constitutes a cutting-edge big-city boutique hotel." Full review
Gayot Gayot
"This Clerkenwell lodging goes for ultrahip with its Champagne-and-camera-stocked vending machine, hot water bottles, second hand books and Scandinavian/industrial style."
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The Rockwell
8/10
181 Cromwell Road, London SW5 0SF
From $115/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Restaurant
show all amenities
Michelin Guide Michelin Guide
"Two Victorian houses with open, modern lobby and secluded, south-facing garden terrace. Bedrooms come in bold, warm colours; 'Garden Rooms' have their own patios."
Frommer's Frommer's
"Proof that London high style doesn't always come with a high price tag... All are bright and airy with large windows and simple lines, but we prefer the garden units with their own private patios." Full review
Concierge Concierge
"Outside, there's little to distinguish this white stucco Victorian from the many downscale hotels along this none-too-beautiful stretch of Cromwell Road, but inside, it's instant cheer."
Fodor's Fodor's
"Despite being on the notoriously traffic-clogged Cromwell Road, this excellent little place is one of the best boutique hotels in this part of London." Full review
Lonely Planet Lonely Planet
"With an understated-cool design ethos, things are muted, dapper and more than a tad minimalist at 'budget boutique' 40-room Rockwell." Full review
Time Out Time Out
"The Rockwell aims for relaxed contemporary elegance – and succeeds magnificently." Full review
DK Eyewitness DK Eyewitness
"Housed in a beautifully restored Victorian terrace, The Rockwell is owned by an architect, and it shows in the stunning decor and the glass bridge that links the hotel to its courtyard garden."
Travel + Leisure Travel + Leisure
"The epitome of understated chic, the Rockwell welcomes guests in a cozy reception lounge outfitted with an elegant library, vibrant flowers and even a kids' playing area." Full review
BlackBook BlackBook
"Look no further than the Rockwell if you are seeking out cozy lux hotel for your stay in London."
Zagat Zagat
"Set inside converted townhouses in South Kensington, this high-end boutique hotel offers contemporary rooms and split-level suites."
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