"This upscale hotel is part of a massive effort that has repurposed historic Ham Yard as a blossoming new village-style development connecting Great Windmill and Denman Streets."

"Owner Kit and Tim Kemp have had great success with the equation of friendly, informal service and envelope-pushing design." Full review

"Most London hotels can’t claim to have a bowling alley in the basement." Full review

"It's no mean feat to arrive with a bang in a city as saturated with new openings as London, but Ham Yard, the eighth property from Firmdale Hotels, has pulled it off." Full review

"The modern British design of this boutique hotel . . . combines color, pattern and texture in 90-plus chic rooms and suites, all with floor-to-ceiling windows for courtyard or skyline views."

"Tucked right behind Piccadilly Circus is the Ham Yard Hotel, the latest addition to the Firmdale Hotels stable." Full review

"Urban village–style retreat in Soho with a rooftop garden, a retro bowling alley and designer good looks." Full review

"It has a vintage-chic bowling alley, its own screening room, an honesty bar in the library, a rooftop terrace with impeccable London views." Full review

"Playfully eccentric flagship property of Firmdale Hotels set in Soho, a district once infamous for seedy nightclubs but long grown respectable, on the edge of Theatreland and Mayfair." Full review

"Assuming you’ve got pockets down to your ankles, we’d recommend booking into the Ham Yard Hotel for at least a month to truly get the most out of it. Not only is it situated in Soho, the..." Full review