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Apex City of London HotelvsThe Goring

Both properties are endorsed by those who travel for a living. On balance, The Goring is preferred by most professionals compared to Apex City of London Hotel. The Goring is ranked #1 in London with approval from 19 reviewers like Star Service, BlackBook and Condé Nast Traveler.

Apex City of London Hotel
8/10
1 Seething Lane, London EC3N 4AX
From $161/night
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Laundy Room
  • Restaurant
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Rough Guide Rough Guide
"A swish hotel on a secluded City street near the Tower of London... service is superb."
Lonely Planet Lonely Planet
"Business-focussed but close enough to the Tower to hear the heads roll, the Apex offers particularly enticing weekend rates, a gym, huge TVs, free wi-fi and a rubber ducky in every room." Full review
Oyster Oyster
Upscale
"The Apex City of London Hotel is a contemporary, mid-size chain property located in London's financial district." Full review
Star Service Star Service
"This sleek modern and very affordable hotel may be situated within the financial district of the city, but it has some appeal to tourists as well." Full review
Travel + Leisure Travel + Leisure
"Located near Tower Bridge, the business district, and within walking distance of two underground stations—Tower Hill and Aldgate—the Apex caters to business and leisure travelers." Full review
Zagat Zagat
"Sleek, minimalist design distinguishes this City business hotel, where striking black-and-white photos of local landmarks add visual interest throughout."
Fodor's Fodor's
"At this sleek, modern branch of the small Apex chain near the Tower of London, bedrooms are reasonably spacious, with contemporary color schemes, 40-inch flat screen TVs, and little sofas." Full review
The Telegraph The Telegraph
7.0
"A bright City of London hotel, a short walk from Tower Bridge and the Tower of London." Full review
Frommer's Frommer's
"An excellent contemporary boutique brand from Scotland that appeals to high standards for space and style, Apex is a friendly and peaceful urban retreat that actually looks like its website’s pictures" Full review
The Goring
9/10
Beeston Place, Grosvenor Gardens, London SW1W 0JW
From $612/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Shuttle Bus
  • Laundry Service
  • Concierge
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Michelin Guide Michelin Guide
"Many of the attractive rooms overlook a peaceful garden."
Concierge Concierge
"Still run by the family that opened it in 1910, this "elegant property very much like a private English home" is adjacent to Buckingham Palace."
Fodor's Fodor's
"With Buckingham Palace just around the corner, this hotel, built in 1910 and now run by third-generation Gorings, has always been a favorite among discreet VIPs." Full review
DK Eyewitness DK Eyewitness
"It boasts special assets such as a lovely garden and London’s most sumptuous family rooms and children’s facilities."
Star Service Star Service
"While it does indeed offer guest rooms to rival most any in London in terms of quality, the real joy of a stay here is being in the tender care of wondrous people." Full review
Gayot Gayot
"Four generations of Gorings have run this hotel since it opened in 1910, and all that experience shows in the extremely high levels of personal service."
BlackBook BlackBook
"Queen mother used to pop in for afternoon tea and it's not difficult to see why with elegant... décor, wonderfully warm efficient staff and largest private hotel garden in central London."
Zagat Zagat
"This family-owned Edwardian boutique hotel in Victoria has been a magnet for monarchs and heads of state for over a century."
Forbes Travel Guide Forbes Travel Guide
5 Stars
"Still run by the family who built it, The Goring offers the height of luxury with a distinctly intimate feel." Full review
Lonely Planet Lonely Planet
"Glistening with chandeliers, dotted with trademark fluffy sheep and overseen by highly professional staff, this family-owned hotel is a supremely grand." Full review
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