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The London EDITIONvs40 Winks

Both hotels are rated highly by professional reviewers. On balance, The London EDITION ranks significantly higher than 40 Winks. The London EDITION comes in at #11 in London with endorsements from 11 reviews such as Forbes Travel Guide, Jetsetter and Afar Magazine.

The London EDITION
8/10
10 Berners Street, London W1T 3NP
From $365/night
  • Bar/Lounge
  • Free Internet
  • Room Service
  • Laundry Service
  • Concierge
  • Laundy Room
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Gayot Gayot
"The hotel's eclectic, sophisticated character makes it a choice location for a get-together over drinks or a polished home away from home."
Zagat Zagat
"This Ian Schrager–designed hotel in Fitzrovia features grand Victorian public spaces, contemporary guestrooms and upscale Modern British cuisine."
Fodor's Fodor's
"A solidly bohemian air permeates this handsome new hotel in the heart of Fitzrovia, which opened to much fanfare in the fall of 2013." Full review
Condé Nast Traveler Condé Nast Traveler
"The hotel, along with being perhaps London’s most stylish redoubt right now, is home to the Punch Room, one of the hottest clubs in town." Full review
Forbes Travel Guide Forbes Travel Guide
Recommended
"From the outside, The London Edition looks like a period Georgian hotel with its columned portico and intricate moldings." Full review
i
To be sure, The London Edition leaves its Georgian heritage at that door and sweeps you through its grand lobby bar to a minimalist black reception desk, lit with chunky candles.
Jetsetter Jetsetter
"Hip heritage hotel by Ian Schrager with a destination restaurant, a buzzy cocktail lounge and a see-and-be-seen basement club." Full review
Travel + Leisure Travel + Leisure
"Studio 54 co-founder Ian Schrager has been taking his magic touch from nightclubs to hotels as of late, notably seen in the Fitzrovia hotel London Edition." Full review
Mr & Mrs Smith Mr & Mrs Smith
"From its swoon-worthy design to their flawless service, it’s a stay that we wished would never end. We’d have happily moved in." Full review
Time Out Time Out
"A five-star hotel on Berners Street, Fitzrovia. " Full review
Afar Magazine Afar Magazine
"A celebrity favorite, with all the attendant publicity that brings." Full review
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40 Winks
7/10
109 Mile End Road, Stepney Green, London E1 4UJ
From $0/night
  • Free Internet
  • Bicycle rental
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Rough Guide Rough Guide
Star
"Witty, theatrical and achingly beautiful, it offers all the wow factor of a magazine lifestyle shoot, but with real creature comforts."
i
It’s a shoe-free house, so make sure your socks are clean.
Frommer's Frommer's
"If you want your stay to feel like a piece of period drama, we have the hotel for you... A romantic, eclectic dressing-up box." Full review
Time Out Time Out
"Opposite a housing estate and cheap Somali diners, the family home of an interior designer has become the B&B of choice for movie stars and fashion movers." Full review
Travel + Leisure Travel + Leisure
"Dolce & Gabbana often uses the 18th-century town house turned design studio as a set for photo shoots." Full review
Zagat Zagat
"With just two guestrooms, this 1717 Queen Anne townhouse is a stylish if unconventional East London option from interior designer David Carter, its owner and resident host."
Not For Tourists Not For Tourists
"Interior designer David Carter invites you into his home."
Oyster Oyster
Mid-Range
"A whimsical mashup of decor that's equal parts Jane Austen, Lewis Carroll, and Frida Kahlo, 40 Winks is a tiny boutique property in rapidly gentrifying East London that's a flight of pure fancy." Full review

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