"Located in a historic Chicago office building, the Old Dearborn Bank Building, a key feature will be high-tech communal spaces where guests can work, eat, socialize and relax."

"Sir Richard Branson touches down in Chicago with this luxe Loop hotel, the nation’s inaugural outpost."

"This has an enthusiastic global fan base born from other sectors: airlines, music, telecommunications, etc." Full review

"The new Virgin Hotel is a dream hotel for people into design and technology, with an app to control the room temperature, a pour-over coffee setup in each room and a Tesla to give free rides to guests." Full review

"Apartment-like rooms are smartly divided by sliding doors into two sections: a sleeping lounge, and a large dressing and bath area." Full review

"Amenities like free Wi-Fi, mini-bars stocked with street-level-priced goods, no fees for late or early check-out, and free room service." Full review

"Stylish, buzzy and carefree with free happy hours, funky hangout spaces and a rooftop lounge." Full review

"The world’s first Virgin hotel: Art Deco grandeur in Chicago, with wonderfully comfy beds, a great bar (prosecco on tap!) and free cocktails during the nightly happy hour." Full review

"Offers loads of tech-age amenities: a custom app called "Lucy" lets guests check in or out remotely, order room service, control the thermostat, and more." Full review

"It’s what you’d expect from a Richard Branson project: tech-driven (control the room temp with an app) and a little bit whimsical." Full review